Molly Wipf
Advertising Article #3
It’s pretty safe to say that any
campaign involving both Nascar and Miller Lite will certainly generate a lot of
excitement. Miller Lite has recently decided to sponsor Nascar racer, Brad
Keselowski for a debut charity effort that has been labeled “Get on the 2”
giving his fans a chance to actually appear in his car. To enter the contest,
consumers of Miller Lite (hopefully of drinking age…) will send in their
“Miller Lite Moments” in which people take pictures in creative and witty ways
of how they enjoy their Miller Lites.
For every submission received,
Nascar will donate $2 to Keselowski’s Checkered Flag Foundation, hopefully
reaching $22,222. All of the submissions will be placed on his car during the
Nascar All-Star race this upcoming May. Keselowski has earned a paramount spot
in Nascar after the 2012 competition where a fuel fire delayed the race for a
day. Keselowski gained 100,000 followers in two
hours after tweeting live updates to his fans.
Keselowski has underplayed this
evolutionary moment by suggesting that “The
moment itself isn't so much to be celebrated as much as the overall
movement—being more interactive with fans."” He has been branded today as
one of the most interactive and accessible social media users in athletics. He
tweets up to 300 times a week and because of that his Miller Lite campaign is
expected to be a huge success. Social
media, at times, is viewed as senseless or lacking depth. However, without the
consistency of Keselowski’s tweets, this charity would not have gained immediate
attention or support.
I think this is a perfect example of how social media has taken control of our lives. For a single man, after live tweeting for only two hours, can gain 100,000 followers says a lot about our community. We have truly moved on into a global electronic community where the amount of followers and "likes" a page has means more than anything. Having a player like Brad Keselowski to promote your beer business is a smart move in connecting the social media world and the business world.
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