Monday, March 11, 2013

Large, Please!

Molly Wipf
Article #6

    Many Mcdonalds consumers will be happy to know that they can still order large drinks! New York's Supreme Court rules on Monday that Sodas can in fact be more than sixteen ounces. Supreme Court Justice Milton Tingling declared that the law was both "arbitrary and capricious".
    Although Americans are certainly suffering from obesity, there has not been a direct correlation between that and the consumption of large drinks. However, shortly after the Supreme Court released the decision dismissing the law, the mayors office tweeted that they would appeal the decision and certainly get America back on track.
   Obesity kills 5,000 Americans per year and Mayor Bloomberg is truly trying to uphold this crucial health initiative. Not only in terms of the health concerns but for his public initiatives this poses a true blow to his three term reign. It undermines his authority and the crisis at hand. After hearing the news, small businesses all over the city have been deeply grateful to the Supreme Court. They also have been taking small digs at Bloomberg, saying that they look forward to "collaborating with city leaders on solutions that will have a meaningful and lasting impact on the people of New York City". This law being denied has certainly hurt Bloomberg's image but it has ensured that small businesses of New York City will continue to run normally.

http://www.adweek.com/news/advertising-branding/bloomberg-s-super-sized-soda-ban-fizzles-147848

1 comment:

  1. I read the same article and agree that the public should be able to order a large drink if they please. Obesity is a serious and growing issue but there isn't a direct connection from ordering simply large sodas to all of a sudden becoming obese. If anything I feel as though they should be focusing on the unhealthy food people are consuming verus the size of the beverage. Mayor Bloomberg has a lot of supporters but will face major issues trying to relaunch this process.

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