Molly Wipf
Article #8
In recent news, Ford had to actually apologize for advertisements created by JWT India that illustrates an image of women tied up in the trunk of a Ford Figo. The ads themselves never actually ran but were discovered on the internet under "Ad's of the World". In one illustration it appears that Paris Hilton has tied up the Kardashian's and another displays the Italian Prime Minister, Silvio Berlusconi binding together three suggestive women. The advertisement reads "Leave your worries behind with Figo's extra-large boot" and what is so horrific is that some are arguing that this advertisement was not received well because society has become too sensitive.
But what we have to remember is that just because it is a cartoon does not make it any less violent and shocking. It's almost reassuring that America is starting to get disturbed by this casual violence that is all over the place! However, it is unfortunate that Ford is going to suffer a great deal and this acts as a reminder that the Internet does not understand the difference between advertisements that have been approved and those that haven't. Although this wasn't approved it is certainly a catalyst for a conversation that is unavoidable at this point in regards to violence against women.
http://www.adweek.com/adfreak/ford-apologizes-tying-women-indian-ads-148147
I think this article speaks to the idea that once something is on the internet, it's on there to stay and it's open to everyone. There is no taking it back which can be really detrimental especially when it comes to circumstances like this one. The gang rape issue in India is a really controversial ordeal for a lot of people, it's not something to be made light of. Be wary of what you put online because someday it will bit you in the ass.
ReplyDeleteI think you are so right in saying that you feel bad for Ford. Although the ad was created for them, it was never approved (rightfully so!). It is sad that they has to suffer the consequences for someone's bad ad idea!!!
ReplyDeleteThis advertisement by Ford illustrates how the company failed to take into consideration the culture and current events that happen overseas before they market their product. It is surprising that a huge company such as Ford would not see this coming. However, it is a good thing that the ad never aired. At least they caught criticism before it went public. This just goes to show to always be knowledgable about other countries.
ReplyDeleteI agree. I think that this advertisement gives Ford a bad name and they didn't approve it. Using the Kardashians in such a manner isn't fair or appropriate. I'm sure all parties, Ford and Kardashians, are extremely happy that this ad never aired. I agree with the aspect that once somethings online, it'll be there somewhere encrypted forever.
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