Article #9
I like to think of myself as a walking advertisement for Diet Coke. No matter what time of the day it is or where I am going, you can be certain that I will have a Diet Coke in my hand. You can guarantee that same certainty when it comes to Taylor Swifts drink of choice.
A new advertisement recreates Taylor's writing process for the song "22". It has been said that her album required a lot of late nights filled with Diet Coke as she spilled secrets of Hollywoods finest. What's nice about this advertisement is that Taylor Swift has put her life so much so on display that it's actually quite easy to imagine her slaving over a song and drinking a Diet Coke. Her persona emits relatable qualities and her fans practically beg for the inner details of her life: what she eats for breakfast, what her pets names are and even what lipstick she uses on a daily basis. This advertisement is able to evoke a presence that emphasizes her already established role as a celebrity. It makes this colossal company feel much more personal and reminds the public that Diet Coke can be a part of the most monumental moments of your life...even if you don't know it!
http://www.adweek.com/news/advertising-branding/ad-day-diet-coke-148525
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