Article #10
The Transport Accident Commission of Victoria, Australia, has created a new and interactive way to promote safe driving. The campaign, "Roadtrip Forever" is a highly personal Facebook experience that lets you log in and pick any one of your Facebook friends to take on a three minute, virtual roadtrip. This new form of storytelling allows the viewer to experience that is more appealing to the younger generation.
Technology is growing at an exponentially high rate. With that, old forms of communication have been lost through the years and our attention span requires advertising to show intercuts of different scenarios. More importantly, the campaign is hoping to make the public experience a "wow" factor. The Facebook aspect of this campaign makes it easy for people to share it with their friends as well as interacting with a site that they are already familiar with.
http://www.blogger.com/blogger.g?blogID=3401758557974155198#editor/target=post;postID=4812603164702862981
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