Article #14
The Kool-Aid Man is easily known as the worlds most famous spokes pitcher. However, with the brands new sugar-free mix, comes a new makeover for Kool-Aid. At 59 years old, the cartoon has finally received a pair of pants! With that has come an expanded personality as well as a developed personality. Although his "oh yeah!" catchphrase will still carry on, we now see Mr. Kool-Aid working out at the gym which helps reiterate their new sugar-free, health kick.
This new Kool-Aid will completely revamp the product and image of the company and for the advertisers, it is actually pretty fun to do. They wanted to "get to know him a little bit more". The consistency of a generational brand like Kool-Aid is always important, however things still have the chance of becoming outdated and by upgrading Kool-Aid from a cartoon to a character with a persona, the audience will certainly become more captivated by the new man and the new product!
http://www.adweek.com/adfreak/kool-aid-man-gets-makeover-going-all-cgi-and-showing-his-fabulous-flavored-pants-148623
It's definitely important that Kool-Aid changed up their recipe considering America is continuously on a health kick. It's also important that they kept their brand uniform. By creating a sugar-free mix and showing the Kool-Aid man at the gym suggests that consumers need to live a healthy lifestyle.
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