Article #12
It is no surprise that everyone loves kids. They make commercials much more lighthearted in a seemingly deceptive and competitive market. AT&T really hit the nail on the head with their recent commercial because it exemplifies that their values within a product are so straightforward that even children can appreciate them. Their recent "It's not complicated" campaign epitomizes the effortlessness that is associated with the speed of their carrier.
Beck Bennett is the comedian that is the spokesperson for these commercials and he prompted the children with questions such as "bigger or smaller" "faster or slower" "more or less". The children answered in hilarious, sweet and endearing ways that would captivate and charm anyone! The creative director, Stephen McMennamy described the process of working with children as one that he loved because they were able to take "time to get inside their heads and hear them talk so wonderfully about these really simple notions"The improvisation really articulates the honesty that the kids embrace. It is a great campaign that everyone seems to love!
I have to say the new AT&T commercials are my favorite, just like the campaign emphasis "It's not complicated". What I love about these commercials, and I'm sure a lot of other people do it too, is that they are so sweet, endearing, and simple. I think simplicity now a days it so captivating because all day long we are slammed with fast flashy advertising that most of it becomes white noise.
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