Article #15
Heineken has always generally targeted, America. Beer is an interesting product to sell because it appeals to mostly everyone. However, an untapped market has not been reached yet and that is the club culture. Their new interactive bottle uses micro sensors and wireless technology to interact with drinkers around the country. The LED bottle reacts when people cheers or even touch bottles. What's even more interesting is that the bottles can be synchronized with the music playing at a club! It has been gaining momentum in Japan but might take some time catching onto America. The Heineken Ignite speaks for itself and the advertisements include much more stimulating visuals rather than explanation.
http://www.adweek.com/adfreak/interactive-heineken-beer-bottle-does-everything-drink-itself-148618
Wednesday, April 17, 2013
Kool-Aid, Kooler Than Ever
Article #14
The Kool-Aid Man is easily known as the worlds most famous spokes pitcher. However, with the brands new sugar-free mix, comes a new makeover for Kool-Aid. At 59 years old, the cartoon has finally received a pair of pants! With that has come an expanded personality as well as a developed personality. Although his "oh yeah!" catchphrase will still carry on, we now see Mr. Kool-Aid working out at the gym which helps reiterate their new sugar-free, health kick.
This new Kool-Aid will completely revamp the product and image of the company and for the advertisers, it is actually pretty fun to do. They wanted to "get to know him a little bit more". The consistency of a generational brand like Kool-Aid is always important, however things still have the chance of becoming outdated and by upgrading Kool-Aid from a cartoon to a character with a persona, the audience will certainly become more captivated by the new man and the new product!
http://www.adweek.com/adfreak/kool-aid-man-gets-makeover-going-all-cgi-and-showing-his-fabulous-flavored-pants-148623
The Kool-Aid Man is easily known as the worlds most famous spokes pitcher. However, with the brands new sugar-free mix, comes a new makeover for Kool-Aid. At 59 years old, the cartoon has finally received a pair of pants! With that has come an expanded personality as well as a developed personality. Although his "oh yeah!" catchphrase will still carry on, we now see Mr. Kool-Aid working out at the gym which helps reiterate their new sugar-free, health kick.
This new Kool-Aid will completely revamp the product and image of the company and for the advertisers, it is actually pretty fun to do. They wanted to "get to know him a little bit more". The consistency of a generational brand like Kool-Aid is always important, however things still have the chance of becoming outdated and by upgrading Kool-Aid from a cartoon to a character with a persona, the audience will certainly become more captivated by the new man and the new product!
http://www.adweek.com/adfreak/kool-aid-man-gets-makeover-going-all-cgi-and-showing-his-fabulous-flavored-pants-148623
This Ship Will Not Sink
Article #13
When someone today mentions the idea of a cruise, our minds become filled with horrific images of sewage, sinking and most importantly, the unknown. The Royal Caribbean is trying to distance itself from those negative images by employing a new star studded, eight minute commercial. They are trying to create their own category of cruise lines rather than be clumped together in the generally defeated cruise business.
The company is now advertising their vegas style ship: Quantum of the Seas. However, the advertisers faced a problem when forming their original story boards because the ship itself has not been constructed yet. The brand agency discovered a great way to work around this problem. They passed along the ships digital blueprints to visual effects house, Brewster Parsons who were able to create a somewhat uncanny eight minute long advertisement of celebrities such as Kristen Chenoweth, traipsing around the ship. Chenoweth acts as the ships "fairy godmother" and in the cruise line business today, a fairy godmother might be our answer!
http://www.adweek.com/news/advertising-branding/royal-caribbean-fills-virtual-ship-celebrities-148617
When someone today mentions the idea of a cruise, our minds become filled with horrific images of sewage, sinking and most importantly, the unknown. The Royal Caribbean is trying to distance itself from those negative images by employing a new star studded, eight minute commercial. They are trying to create their own category of cruise lines rather than be clumped together in the generally defeated cruise business.
The company is now advertising their vegas style ship: Quantum of the Seas. However, the advertisers faced a problem when forming their original story boards because the ship itself has not been constructed yet. The brand agency discovered a great way to work around this problem. They passed along the ships digital blueprints to visual effects house, Brewster Parsons who were able to create a somewhat uncanny eight minute long advertisement of celebrities such as Kristen Chenoweth, traipsing around the ship. Chenoweth acts as the ships "fairy godmother" and in the cruise line business today, a fairy godmother might be our answer!
http://www.adweek.com/news/advertising-branding/royal-caribbean-fills-virtual-ship-celebrities-148617
Tuesday, April 16, 2013
We Want More, We Want More
Article #12
It is no surprise that everyone loves kids. They make commercials much more lighthearted in a seemingly deceptive and competitive market. AT&T really hit the nail on the head with their recent commercial because it exemplifies that their values within a product are so straightforward that even children can appreciate them. Their recent "It's not complicated" campaign epitomizes the effortlessness that is associated with the speed of their carrier.
Beck Bennett is the comedian that is the spokesperson for these commercials and he prompted the children with questions such as "bigger or smaller" "faster or slower" "more or less". The children answered in hilarious, sweet and endearing ways that would captivate and charm anyone! The creative director, Stephen McMennamy described the process of working with children as one that he loved because they were able to take "time to get inside their heads and hear them talk so wonderfully about these really simple notions"The improvisation really articulates the honesty that the kids embrace. It is a great campaign that everyone seems to love!
It is no surprise that everyone loves kids. They make commercials much more lighthearted in a seemingly deceptive and competitive market. AT&T really hit the nail on the head with their recent commercial because it exemplifies that their values within a product are so straightforward that even children can appreciate them. Their recent "It's not complicated" campaign epitomizes the effortlessness that is associated with the speed of their carrier.
Beck Bennett is the comedian that is the spokesperson for these commercials and he prompted the children with questions such as "bigger or smaller" "faster or slower" "more or less". The children answered in hilarious, sweet and endearing ways that would captivate and charm anyone! The creative director, Stephen McMennamy described the process of working with children as one that he loved because they were able to take "time to get inside their heads and hear them talk so wonderfully about these really simple notions"The improvisation really articulates the honesty that the kids embrace. It is a great campaign that everyone seems to love!
Twitter is More Than a Hashtag
Article #11
The two explosions at the finish line of the Boston Marathon yesterday caused hundreds of injuries and left three dead. However, while everyone was scrambling for their loved ones, Twitter seemed to be the only source for information. Not only were our Twitter feeds overloading with shocking pictures and details of "limbs blowing off", but these tweets were actually transposed for credible news sites.
Reporters were able to provide their coverage through Twitter while searching for deeper, more plausible stories that could actually be confirmed. What we discovered through this horrific event is how powerful of an outlet Twitter actually is. It allowed other runners to tweet to one another comments such as "Do not go near the finish line #bostonmarathon". It connected one another in a way that at the time, the news could not do. It was quick and to the point, alerting Boston of any new details. This horrific attack has exemplified the connections we make with one another. We are a society that has an impeccably fast reaction time and with the help of social media and the news, we were able to contain the aftermath in a safe and effective manor.
http://www.adweek.com/news/technology/twitter-breaks-news-boston-marathon-explosion-148603
The two explosions at the finish line of the Boston Marathon yesterday caused hundreds of injuries and left three dead. However, while everyone was scrambling for their loved ones, Twitter seemed to be the only source for information. Not only were our Twitter feeds overloading with shocking pictures and details of "limbs blowing off", but these tweets were actually transposed for credible news sites.
Reporters were able to provide their coverage through Twitter while searching for deeper, more plausible stories that could actually be confirmed. What we discovered through this horrific event is how powerful of an outlet Twitter actually is. It allowed other runners to tweet to one another comments such as "Do not go near the finish line #bostonmarathon". It connected one another in a way that at the time, the news could not do. It was quick and to the point, alerting Boston of any new details. This horrific attack has exemplified the connections we make with one another. We are a society that has an impeccably fast reaction time and with the help of social media and the news, we were able to contain the aftermath in a safe and effective manor.
http://www.adweek.com/news/technology/twitter-breaks-news-boston-marathon-explosion-148603
Sunday, April 14, 2013
Roadtrip Forever
Article #10
The Transport Accident Commission of Victoria, Australia, has created a new and interactive way to promote safe driving. The campaign, "Roadtrip Forever" is a highly personal Facebook experience that lets you log in and pick any one of your Facebook friends to take on a three minute, virtual roadtrip. This new form of storytelling allows the viewer to experience that is more appealing to the younger generation.
Technology is growing at an exponentially high rate. With that, old forms of communication have been lost through the years and our attention span requires advertising to show intercuts of different scenarios. More importantly, the campaign is hoping to make the public experience a "wow" factor. The Facebook aspect of this campaign makes it easy for people to share it with their friends as well as interacting with a site that they are already familiar with.
http://www.blogger.com/blogger.g?blogID=3401758557974155198#editor/target=post;postID=4812603164702862981
The Transport Accident Commission of Victoria, Australia, has created a new and interactive way to promote safe driving. The campaign, "Roadtrip Forever" is a highly personal Facebook experience that lets you log in and pick any one of your Facebook friends to take on a three minute, virtual roadtrip. This new form of storytelling allows the viewer to experience that is more appealing to the younger generation.
Technology is growing at an exponentially high rate. With that, old forms of communication have been lost through the years and our attention span requires advertising to show intercuts of different scenarios. More importantly, the campaign is hoping to make the public experience a "wow" factor. The Facebook aspect of this campaign makes it easy for people to share it with their friends as well as interacting with a site that they are already familiar with.
http://www.blogger.com/blogger.g?blogID=3401758557974155198#editor/target=post;postID=4812603164702862981
Diet Coke For President
Article #9
I like to think of myself as a walking advertisement for Diet Coke. No matter what time of the day it is or where I am going, you can be certain that I will have a Diet Coke in my hand. You can guarantee that same certainty when it comes to Taylor Swifts drink of choice.
A new advertisement recreates Taylor's writing process for the song "22". It has been said that her album required a lot of late nights filled with Diet Coke as she spilled secrets of Hollywoods finest. What's nice about this advertisement is that Taylor Swift has put her life so much so on display that it's actually quite easy to imagine her slaving over a song and drinking a Diet Coke. Her persona emits relatable qualities and her fans practically beg for the inner details of her life: what she eats for breakfast, what her pets names are and even what lipstick she uses on a daily basis. This advertisement is able to evoke a presence that emphasizes her already established role as a celebrity. It makes this colossal company feel much more personal and reminds the public that Diet Coke can be a part of the most monumental moments of your life...even if you don't know it!
http://www.adweek.com/news/advertising-branding/ad-day-diet-coke-148525
I like to think of myself as a walking advertisement for Diet Coke. No matter what time of the day it is or where I am going, you can be certain that I will have a Diet Coke in my hand. You can guarantee that same certainty when it comes to Taylor Swifts drink of choice.
A new advertisement recreates Taylor's writing process for the song "22". It has been said that her album required a lot of late nights filled with Diet Coke as she spilled secrets of Hollywoods finest. What's nice about this advertisement is that Taylor Swift has put her life so much so on display that it's actually quite easy to imagine her slaving over a song and drinking a Diet Coke. Her persona emits relatable qualities and her fans practically beg for the inner details of her life: what she eats for breakfast, what her pets names are and even what lipstick she uses on a daily basis. This advertisement is able to evoke a presence that emphasizes her already established role as a celebrity. It makes this colossal company feel much more personal and reminds the public that Diet Coke can be a part of the most monumental moments of your life...even if you don't know it!
http://www.adweek.com/news/advertising-branding/ad-day-diet-coke-148525
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